Importance of Training
In the present times one of the major elements that a company deviate from its level in the industry by its skilled workforce. It is one of the key factors the organization acquire its competitive advantage in the market competition. As cited by Cribb, G. (2006) ,
“The most valuable asset of a 20th-century company was its production equipment The most valuable asset of a 21st-century institution will be its knowledge workers and their productivity. ( Drucker, P. 1999)
So, most of the organizations in the current context, intend to acquire a competitive advantage through staff training and staff development. Staff training and staff development are parts of the bigger concept of HRD.
According to the Agrawal, V. (2011) ;
“ Training refers to the method used to give new or present employees the skills they need to perform their job and development are a long term educational process utilizing a systematic and organized procedure.”
Training and development have come to be viewed as a lifelong activity, rather than the acquisition of qualifications. As a result, the focus of concern has shifted from what the trainer does, to what the learner requires. The ultimate aim of the training and development process has been the creation of the learning organization.
Training is a function that is very important in the business environment and the exponential growth in technology due to the following reasons. (McNamara, 2012)
· Increased job satisfaction and morale among employees
· Increased employee motivation.
· Increased efficiencies in processes, resulting in financial gain.
· Increased capacity to adopt new technologies and methods
· Increased innovation in strategies and products.
· Reduced employee turnover.
· Enhanced company image'
· Risk management'
Selling is an art and also it differentiates from person to person, from product to service' Product selling is comparatively easier when the company sells a feature of a service or service marketing. Life insurance is a kind of financial service and negligence of importance in developing countries, like Sri Lanka. So, insurance sales personnel, especially life insurance need much morale and motivation to conduct their profession in a good and continuous manner. In the field of life insurance marketing, the key importance of training can be depicted below according to the above key areas.
· Increased morale and motivation level.
· Increased job satisfaction.
· Increased technical knowledge and skills needed to market life insurance.
REFERENCES
McNamara, C. (2019). Employee Training and Development: Reasons and Benefits. [online] Managementhelp.org. Available at: https://managementhelp.org/training/basics/reasons-for-training.htm.
ReplyDeleteTraining defined as “A set of planned activities on the part of an organization to increase job knowledge and skills, or to modify attitudes and social behavior, to achieve specific ends which are related to a particular job or role (“Henderson, 2017). Training can be done under several categories such as,
- Management training
- On the job training
- In house training
- Blended training
- Sales training
As I believe on the job training ia best way to train people because of training should be practical.
DeleteThe summary of the training is a change. It means developing the ability of the employment to the expected level. It's not an easy task. The success of the training is based on employee understandability. If a well-trained employee works with efficiency as well as the manager can bring out productivity by him easily.
ReplyDeleteYes, after training people definitely will change because it is the manner of training .
DeleteTraining can be define as a learning. Through this training ,knowledge, skills and attitude can be developed in the employees of an organization as well as newly recruited employees. Through it they can bring their performance level to a higher level. Training can be classified as follows.
ReplyDelete1.Motivation training
2. Product Training
3. Knowledge Training
4. Skills Development Training
5. Attitude Change Training etc..
Yes training always dealing with peoples cognition.we can strart the run with above call cognition.After tha above mentioned competencies will high.
DeleteWould like to add that, Employees' sense of worth is increased as a result of training. It demonstrates your commitment to provide them with the resources they require to guarantee they are performing at a high level. As a result, people are more likely to like their jobs and remain with your company for a longer period of time.
ReplyDeletePeople can motivate through the training development.Hence It will be healthy for both sides of the organisation
DeleteIt shows that you are committed to giving them the resources they need to ensure they do a good job. On the other hand, they are more likely to enjoy their work and stay in your organization longer. The potential it creates not only for training but also for internal promotion, enhances self-esteem, allows employees to look ahead, and designs a career path within the company in which they are involved, crucial to their personal growth.
ReplyDeleteYes,organizations depend on human resources.Hence organisation have to develop its people.According to that people will develop.
DeleteStaff training programmes help get insights into their knowledge and abilities in order to keep up with industry developments. These enhancements will have a favourable impact on worker productivity, which will increase a company's profitability and efficiency. Work ethics, human relations, and safety are some of the topics which employees may learn via training.
ReplyDeleteTraining and development have many capabilities to develop the people's of the organisation.as l believe everyone should well trained which is the related scope
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ReplyDeleteSo, most of the organizations in the current context, intend to acquire a competitive advantage through staff training and staff development.
ReplyDeleteStaff training and staff development are parts of the bigger concept of HRD.
“ Training refers to the method used to give new or present employees the skills they need to perform their job and development are a long term educational process utilizing a systematic and organized procedure.”
The ultimate aim of the training and development process has been the creation of the learning organization.
Selling is an art and also it differentiates from person to person, from product to service' Product selling is comparatively easier when the company sells a feature of a service or service marketing. Life insurance is a kind of financial service and negligence of importance in developing countries, like Sri Lanka.
Yes T & D is the key factor of development.If somebody trained well their performance will high.It may be selling or anything els.
Delete